Hatch is an unconventional, energetic and bold identity for LIT’s creative Film & Music Showcase. This identity represents the journey under-graduates face as young creatives within a highly competitive industry. Targeting students, we photographed objects emerging from a jelly mould. For many, this showcase marks the beginning of their career. This radically new identity encourages young creatives to break the mould, and begin their creative journey. This project was designed with Isabel Staunton.